IdeaPros, a business education provider, launches an in-depth guide to market research. Its goal is to help new business owners better align their products and services with customer demands.
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The latest webinar is titled “Market Research Secret Sauce,” and features CEO Fred Cary and business development strategist Chandler Martin. It serves as a crash course on the topic, tackling what market research is, its importance, and its practical applications.
More information about IdeaPros is available at https://www.ideapros.com
Cary says that this learning session provides founders with a tried-and-tested framework for market research that allows them to make data-driven decisions. Much of the advice given is derived from IdeaPros’ own case studies and can be applied to any type of venture.
IN SEARCH OF INSIGHTS
Martin notes that the ultimate goal of market research is insight — an unexpected truth about the market that owners can exploit as a business advantage.
In the webinar, she discusses how startup founders can look at the current gaps in the market and develop solutions that address them. Another strategy that Martin highlights is reevaluating target audiences to make sure that businesses are not making wrong assumptions about a particular segment.
A HOLISTIC APPROACH
In addition, Martin tackles the importance of using both qualitative and quantitative research to arrive at a more nuanced strategy.
Viewers of the online course will also get an overview of effective tactics for collecting both primary and secondary data, such as consumer interviews and published market research.
The webinar ends with a Q&A session, where participants share their most pressing questions about market research.
This course is just one of the informative videos on IdeaPros’ YouTube channel, which also has sessions covering capital fundraising, marketing, strategic planning, and more.
ABOUT IDEAPROS
More than an education platform, IdeaPros is a trusted partner in launching and growing businesses. It is headed by Fred Cary, who has founded several high-growth billion-dollar ventures, three of which have become publicly listed companies. The firm has advised over 250 startups from a broad range of sectors.
Cary says: “My goal is to help you build a successful business that can make a positive difference in your sector. Whether you have an idea on the back of a napkin or you've built a 1,000-employee company, if you need help, inspiration, or direction, IdeaPros is there for you.”
To sign up for the consultancy’s mentorship program, interested parties can go to https://www.ideapros.com/start-now
Contact Info:
Name: Fred Cray
Email: Send Email
Organization: IdeaPros
Address: 99 Wall Street, Suite 3775, New York, New York 10005, United States
Phone: +1-858-299-5828
Website: https://www.ideapros.com/
Source: PressCable
Release ID: 89088397
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